clever & smart

The type of design that really sets my heart a flutter is clever and smart design. I think that I love that some genius person looked at something normal and gave it personality. I love that it makes you think, it makes you laugh and it makes it so that somehow you have just generated a connection with a piece of art- big or small, expensive or affordable. Most of all, I love that it doesn't take itself too seriously, I really do believe that there needs to be humor in design, it appeals to my most visceral of reactions.

pantone napkins

SO GOOD!

iz